More almost Jesus junk

I am reading "The Jesus Creed" by Scot McKnight. The idea is this: Jesus' guiding thought is the Shema with the small addition of Love your neighbor as well. Not bad and the basic idea is useful. Unfortunately McKnight continually uses the phrase "Jesus Creed" and it has started to remind me of the pray of Jabez. Scot doesn't make the claims that Wilkerson made but the feeling is the same. The book is a quick read and some insightful observations of life in the jewish community. It is worth a read, but I expect some backlash.